Welcome to the online marketing dictionary in this article I have listed series of commonly used internet marketing jargon and terms. This dictionary is going, to be the most complete set of definitions of internet marketing terms available.
I can feel your pain and I know how it can feel when everyone on the internet uses terminologies and abbreviations that you have no idea about.
And i guess you have come across terms like CTA, CPM, PPC, skyscraper method, lead magnet, tripwire, PBN, PA, DA and the list goes on and on.
What the heck!!!
Everything seems very complex and overwhelming to you.
But it is not that difficult as you think.
Actually, there is nothing complicated about Internet marketing. These are the same marketing principles that are applied through the Internet. People want to do complex things because it makes them smart.
But I am here to change it.
Without going into the full details, I will be explaining them using two to three sentences, so that you and even your grandmother have a good idea of what they really are.
Of course, you can as well go further to check out the details of each concept as much as possible, because a lot has been written about them on the Internet.
But here I will keep it short, comprehensive sweet and simple. Because this is what marketing really is.
So without any further ado let’s get started….
The most used terminology for online marketing
What you will learn in this post, is what the most commonly used Internet marketing abbreviations and terms actually means.
Why many seemingly difficult marketing concepts are actually simple.
Online marketing is a huge field with many different specialized areas. Each area or category has its own set of terminologies that can only be understood if the correct context is known.
To simplify this post, I have divided the terminologies into different categories.
Here is it:
- The basics of internet marketing
- Affiliate Marketing Terminologies
- Content Marketing Terminologies
- SEO Terminologies
- Social Media Marketing Terminologies
- Email Marketing Terminologies
- eCommerce Terminologies
The basis of internet marketing
This is the address of the homepage of a website on the Internet, just as buildings and houses have addresses in the real world.
internet, Online, digital marketing
These are interchangeable terminologies with more or less the same meaning. Online marketing simply means bringing a product, service or company to the market through the Internet and the available tools (websites, search engines, social networks, advertisements, etc.). To reach a specific target group.
It is a page or a group of online pages with the same domain name or website address.
Your website needs a special space on the Internet where you can store files and data. Website hosting companies offer you space monthly or annually. For example, Wealthinfotips uses Namecheap hosting services.
Technically, a blog is also a website, so the term was created by ‘weblog’. However, blogs are only dedicated to articles and, in general, they are used as a separate section of a website.
WordPress is the most popular content management system (CMS) in the world, used by more than 30% of websites on the Internet, including Wealthinfotips
A Content Management System (CMS) is an online application or software that makes it easy for users to create and manage content online without the need for complex coding skills.
Concentrating on a specific niche in your marketing activities and get benefits by solving the problems of that niche with really useful products / services.
It is a small and clearly defined market segment with a common problem. Health & Fitness, for example, is an industry while health and fitness for heart patients in Nigeria is a niche.
Hope you got that?
An independent professional, technology expert, who can work anywhere in the world traveling full time.
A person who work with several clients at the same time and exchange time for money without a permanent work contract. Your relationship with a client ends when a project is completed.
Affiliate marketing terminology
Selling the products of other retailers to those who need them and earn commissions for each sale.
An affiliate network connects advertisers with marketers. Advertisers list their products on affiliate networks to attract relevant re-sellers who can promote them to end customers.
In the field of Internet an advertiser owns a product, who pays third party platforms or other websites to place ads and promotions.
A person who promotes products from other advertisers and earns a commission (a percentage of the product price) for each sale.
Cost per action (CPA) is a type of ad in which a marketer is paid only when a customer clicks on his ad and takes a certain action (defined by the advertiser).
Cost per click (CPC) is a type of ad in which a marketer is paid when a user clicks on their ad. Google Adsense is a good example of CPC marketing.
In the real world, an expert is someone who has complete control over a topic. However, with online marketing, anyone who knows more than their target group is an expert.
Price comparison site
A site that lists and compares the prices of similar products and services and creates a commission by helping potential buyers choose the best offer.
Product evaluation site
A site that publishes detailed product reviews to simplify the purchase decision for potential buyers and earn a commission for each sale.
An electronic book, an email course, a video course, an online tool or any downloadable digital resource that customers can buy and use online.
These sites mention exclusive coupons for different products and services and make a commission when someone uses their coupons to make a purchase.
The Minimum viable Product (MVP) is a basic version of a broader vision of the product that still meets the needs of the most important customer needs and validates the idea of the product.
A site that offers tools, services, information products or any other type of product at a fixed monthly / annual subscription rate.
Physical or real world products which are sold in physical stores.
Content marketing terms
Content often refers to the textual content of a web page (although even videos, images, and audio files are considered web content)
High quality content
The useful content that solves a specific problem of the target audience and provides a detailed and viable knowledge backed by data.
Publish and promote online content that arouses interest in a brand’s products or services which results into customer retention and increased sales.
Expert round up
A single article with quotes and expert views in a branch on a specific topic.
Content divided into smaller paragraphs and titles.
Content that remains relevant and is not affected by time factor.
An article with a list of actions and items on a specific topic.
Finding a very outstanding content of a topic in the area of traffic and social networks and create a VERY better version for your blog.
Catchy headlines that use sensationalism and curious topic to attract clicks and traffic.
Call to action (CTA)
In internet marketing, a call to action (CTA) is an instruction in the form of a link or plain text designed to activate certain actions of users. Buttons and text such as “Subscribe now”, “Buy now”, Call now “are examples of CTA.
a digital version of a book that can be distributed in many formats, including PDF or for devices such as Amazon Kindle.
In terms of Internet marketing, the landing page is specifically designed to convert visitors from a marketing campaign into subscribers or customers.
Video blogs (Vlogging) mean publishing videos about a specific topic in a blog, YouTube channel or other platform.
Publish an or articles write ups on a blog about a specific topic.
An influencer is someone who has devoted followers on the internet and whose opinions influence the decisions of many
Blogger / A-List Marketer
The best and most followed bloggers in a particular niche.
Reach the best influencers in a niche through email or social networks to establish relationships and seek their help to promote content that is relevant to your audience.
Your group of dedicated followers on the web consider that considers you as an expert.
An interactive video seminar for a large audience done over the internet.
A content marketing technique to attract more traffic by publishing content based on popular and trendy news.
A digital audio file (usually an interview or program) that users can listen to and subscribe to.
Search engine optimisation (SEO)
SEO is the process by which the search ranking of a website is increased primarily by creating high quality content and obtaining back links from the websites of other authorities blogs through an outreach.
Content that is is outstanding and not published on the internet in that particular form
Content that is already present on the Internet and is published again in more or less the same way.
The list of websites, web pages and content crawled by Google crawlers.
The automatic robots of Google that explore the Internet to search and index new content.
The percentage of traffic on a website that leaves the pages immediately after visiting the page
Organic search traffic
Search engine traffic as a result of the user’s search.
The percentage of visitors to a website with more than one visit.
Average Session Duration
Average time users spend on a website or web page.
Google search algorithm
This is an automated program and process that guarantees that all the websites in the Google search index are classified according to different keywords according to the Google search guidelines.
Google manual penalty
A manual penalty occurs when a Google critic decides that your website has violated Google’s search guidelines.
Google algorithmic Penalty
When a website violates Google’s search guidelines and rules, Google’s search algorithms automatically replace them and reduce search rankings.
The words that people use to find content in Google Search.
Long tail keywords
A search with more than 3 keywords.
Searching for keywords with potential for high traffic that would be used in an SEO campaign
The bad habit of using excessive and unnecessary keywords in a part of the content to obtain better search rankings.
Keywords closely related to your target keyword.
A link to your website from another site. Google sees each backlink as a vote of confidence for your site.
The SEO value transferred through a backlink.
A context based advertising platform managed by Google that allows webmasters to generate revenue streams by placing ads on their sites.
An advertising network managed by Google which allows advertisers to show ads on Google products. AdWords is the one revenue stream from Google.
No follow link
A backlink with an HTML tag “no follow” which means that it has no SEO value for the site that receives the link.
The text content of a hyperlink.
The process of acquiring backlinks from different websites and platforms to a particular web page.
Alternative text is written text that is used to describe images to search engines.
It is a very common SEO score developed by MOZ to determine the strength of the SEO of a domain name.
The number of years that a domain name was active.
A previously active domain name that is no longer in use.
White Hat SEO
SEO strategies according to Google guidelines.
Black Hat SEO
Aggressive SEO strategies that violate Google’s search guidelines.
Gray hat SEO
SEO strategies that are not clearly defined by the Google search guidelines and are more focused on the manipulation of search algorithms.
Search Engine Marketing (SEM)
The process of attracting visitors from the search engines with the help of paid ads.
Private Blog Network (PBN)
It is a Black Hat SEO technique that uses a hidden network of blogs owned by the same entity and is created to increase the search power and create links that link to a particular web page.
Terminology of social media marketing.
Marketing in social networks
Get traffic or create awareness about a brand, website or content using social networks.
Use paid advertising for promotional activities on Facebook.
Social media engagements
The number of times that users have found a publication on social networks, liked, shared or responded to it.
A code on your website that allows you to show ads to anyone who has visited your website in a certain period of time.
A public expression of trust in a product or service in the form of testimonials, case studies, usage statistics or comments on social networks.
A public conversation on Twitter around a unique hashtag.
In the field of Internet marketing, a troll is someone who intentionally makes a provocative post on social networks about someone in other to distract them from something or get an angry response from them
Social media trends
The most popular topics that are discussed in social networks.
An article, a video or any other form of online content is that is quickly shared on social networks.
Email marketing terminologies
Email lists building
The process by which people are persuaded to participate voluntarily in their mailing list so that they can send them marketing and sales content in the future.
Set of automatic emails sent at fixed intervals or based on predefined conditions.
Rights based marketing
seeking the consent of the user before adding them to a mailing list and sending them marketing and sales messages. This is usually done with the help of lead magnets and double opt-ins.
Email registration box in which users enter their address and email name to participate in an email list.
A subscriber who has shown interest in your product by downloading an accompanying magnet or by actively participating in its content.
Engagement is a general term for any online interaction between a customer, a potential customer, or a user and a brand.
A user who has voluntarily registered on ones mailing list.
A customer who has bought from you in the past.
Someone who paid to use your product.
An email marketing process that involves multiple steps to convert visitors into subscribers, subscriber to leads, leads to direct customers and customers to returning customers.
A free great value resource (usually an electronic book, a video or an email, of course) that solves an immediate public problem and that you can download for free by entering your email address.
The Lifetime Value (LTV) refers to the average amount of money you can earn with a single customer while they remain registered in your products / services.
It is the process of building a relationship with your subscribers through continuous interaction, messaging and credibility with them so that they are easier to convert into customers.
A high value product that is offered to its subscribers at a reduced rate immediately after entering their email list to convert it into buyers.
In the field of Internet marketing, the conversion rate is the percentage of people who convert from one marketing stage to another channel. For example, converting a visitor to a subscriber from subscriber to a lead and a lead to a customer.
The percentage of people leaving a site without visiting any other page.
Tests A / B
Try two different types of email or landing page to see which has a higher percentage of user participation.
Conversion rate optimization
The process of changing the different aspects of the sales funnel to improve the conversion rate.
Electronic commerce refers to commercial transactions done on the Internet. In simpler words, it is buying and selling products or services on the Internet.
Business to Business (B2B)
A transaction where a company sells products or services to another company
The platform that processes online payments for the e-commerce website.
The percentage of users who leave a transaction online after adding the products to their cart.
A virtual shopping cart in which all products ready to be purchased by a consumer are stored.
Do you want more? Of course you do
Because these terminologies always keep coming.
That is why i will continue with this list from time to time.
For now, however, do not let anyone intimidate you with internet marketing jargon anymore.
Hope this helps? if you want to say thank you and help me out, then i only ask one thing
please share this post with your friends, on forums, on your blog, social media anywhere and everywhere you can post.
If it helped you, it can help others. share the love folks!